Below is an intro to mass media, with a discussion on the production and circulation of content on the web.
The increase of internet content has entirely changed what is meant by the term mass media. In the . past, mass media adhered to a hierarchical structure, using a top-down media design. Normally, a small group of professionals, such as newspaper writers or broadcasters, who would create content for large audiences who primarily just consumed it. However, these days, with the aid of the web, the face of media has seen significant modification, making the usage and ease of access of media a lot more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can produce and share their own material, just as quickly as they can consume it. Social media has allowed anyone to contribute to public discussions, rather than just the major media providers and so as a result, mass media is no longer managed by a few huge voices. Instead, it is spread out throughout millions of user narratives worldwide.
In today day, online platforms have made it significantly much easier for everyone to produce and distribute material. Formerly, developing material for a wide audience required access to a collection of essential resources and financing. Presently, with using smartphones and typical digital technologies, digital media content examples for instance, short form videos, website articles and podcasts can be easily developed with just a couple of standard devices, as well as reaching a massive audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, meaning that social media has created a space for underrepresented neighborhoods to share their stories.
In the digital media landscape, what we see on the internet is mainly chosen by algorithms which are shaped by our online habits. Each social media platform uses its own automated system to put forward new material and advise material that will attract the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are subjected to, developing more segmentation and predisposition amongst users around social problems. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated content in the media landscape.